Everyone has heard of 4D and Toto, but how much do you know about the company that brought these betting games to Singapore? Here are 10 things you should know about the government-controlled lottery operator.
Singapore Pools was founded in 1968 and is a legal gaming operator set up by the government to tackle illegal gambling activities. Its profits are channeled through its parent company Tote Board to fund charitable donations and worthy causes in the community.
The company’s roster of products has grown over the years to provide customers with a variety of ways to bet. In addition to its four digits to win lottery game, Singapore Pools also offers sports bets and online casino games. Its iPlayer platform allows players to bet on their favorite teams and players, and is available on PCs and mobile devices.
One of the key reasons for Singapore Pools’ success is its focus on IT innovation. Its latest IT accomplishment is PoolzConnect, which allows customers to place bets remotely through an IP-enabled call center and secure e-payment gateway that links to local banks. The system enables Singapore Pools to reduce the cost of customer service, boost revenue streams and drive down illegal betting activity.
Another reason for Singapore Pools’ success is its commitment to responsible gaming. It has been awarded the highest level of certification in the World Lottery Association’s Responsible Gaming Framework. It also works closely with the National Crime Prevention Council to dovetail responsible gaming messaging into anti-illegal gambling messages.
Aside from providing great odds and betting markets for sports bettors, the Singapore Pools website also features live-betting and live-streaming. In addition, it accepts several payment methods and has a helpful customer support team that is available via email and telephone.
There are no bonuses or promotional offers on the Singapore pools sportsbook, and new bettors will have to register for an account. This can be done at any Singapore Pools outlet or by visiting the company’s website. Once registered, bettors must provide proof of identity to play. This can include an official ID card or a passport, along with a valid residential address and a Singapore phone number.
NTUC Fairprice Bukit Batok, Tampines Mall – Located near the Bukit Batok MRT station, this branch is known for its long snaking queues during big TOTO draws around Chinese New Year. It has 11 jackpot winners to date and is a top choice among Singaporeans. iShine Cloud, which was launched in 2018, is a charity initiative that uses Singapore Pools’ IT infrastructure to provide other charities with an integrated suite of charity-specific solutions on a secure cloud-based IT platform. It has since onboarded 31 charities and is looking to expand its solutions and support more charities in the future. iShine Cloud is part of the company’s larger strategy to leverage its IT capital and IT expertise to contribute to society, while improving its productivity, governance, and efficiency. It is an important step to achieving its vision of being a “Company for Good”.